Whisk-e Limited

Whisk-e Company Mission.
ウィスク・イーのミッション

Most mission statements turn out to be a description of a company’s products and activities; ours is what has shaped our people and our portfolio over the past two decades.

We first became involved in the drinks business in 1995 through connections at the then-newly established Isle of Arran Distillery. That introduced us to the concept of ‘Craft Distilling’ perhaps before that expression had even been dreamt up- small scale production by people who really care, using the finest ingredients they can source, driven by the final flavours and aromas and not by cost-of-goods considerations.

This artisanal philosophy amongst our suppliers (and not all have remained small scale, but the concept of craft is ultimately driven by the passion of the producers and not the size of their output) fits well with our understanding of our own role; to make the distance between producers and consumers as short as possible. Through better appreciation all round, we are able to bring products to market for which there is a real need.

Whisky remains at the heart of what we do; although the current challenging supply conditions make it harder, but not impossible, to find those very special casks, the upsurge in interest over the past few years from the broader market had been long overdue!

Japan’s beer market has been in downtrend for the last 15 years. The market size of ‘Craft Beer’ may probably be just a small percentage of the entire beer market, but our European and North-American portfolio of leading craft breweries stands out within the category, and offers a range of choice for beginners, beer lovers, and long-time hopheads.

Cocktails play a huge part in Japanese drinking culture. We wouldn’t think of trying to tell the many, many excellent bartenders of this country how to mix their drinks, or even to offer them new recipes led by our products, but what we can do is help to source niche and high quality Craft Spirits and mixers to provide them, and consumers, with more options. Our philosophy here is very simple: ‘Classic cocktails are classics for a reason. Try substituting some of our artisanal ingredients next time you mix a drink and see how even the classics can be taken to the next level’.

We hope we can share some of our passion with you. Our products may not always be the cheapest but we do hope that they represent excellent value and offer previously unavailable choices to both bartenders and consumers alike.